EDDM: The Old-School Marketing Move That Still Hits Hard
Let’s talk about something most small business owners sleep on — Every Door Direct Mail, or EDDM.
Yeah, it sounds old-school, but don’t let the name fool you. This move is one of the most underrated ways to put your brand right in people’s hands.
So what is EDDM, really?
Basically, it’s like this: instead of needing a mailing list or expensive data, you just pick the neighborhoods you want to hit, and the USPS drops your postcards straight into every mailbox on that route. No names, no fancy targeting, just raw exposure to real people living right around your business.
You’re a barber on the corner? A new restaurant? Real estate agent? Vape shop? Doesn’t matter. With EDDM, you’re getting your message to the exact streets that matter, the ones driving past your shop every day.
Why it works so damn well
Here’s the thing, digital ads are cool and all, but half the time people scroll right past them. A postcard though? That’s different. They hold it, they flip it, they see it. It feels local. It feels real. It feels like, “Oh, this business is in my neighborhood.” That physical connection? That’s where the magic happens. You’re not just showing up on a screen, you’re showing up in their hands.
And yeah, it’s affordable
EDDM is one of the cheapest ways to hit hundreds (or thousands) of homes. You don’t need to buy mailing lists or hire some big agency. You print your cards, pick your routes, and boom USPS handles the delivery for pennies per piece. That’s why local hustlers love it. Real estate agents, cleaners, barbers, gyms, pizza shops. They’re all using EDDM to flood the streets with their brand.
Bottom line
If you’re trying to grow your local business and actually reach people who live nearby, stop sleeping on EDDM. It’s one of those hands-on, feel-it, see-it kinds of marketing that cuts through the noise.
At Printoduct, we make it easy, design, print, bundle, and even help with the route setup. You just pick your area and watch the traffic roll in.